Botentekoop.nl was founded in 1996 and has been the market leader in boat advertisements in the Netherlands ever since. Botentekoop.nl was founded by Boris Hilberdink, who turned his water sports hobby into his job and founded Bohil Media. In 2000 this resulted in a takeover by the Telegraaf Media Groep. The position of market leader has been further strengthened under this regime. In 2017, the brand was then acquired by Arimpex Media Services, publisher of various titles such as Boatshop24.com and boats.nl. By adding Boten.nl and Botenbank.nl to this portfolio, a water sports platform has been created in which all facets of pleasure boating come into their own. In 2020, Botentekoop.nl was acquired by Boats Group, the leading group in the online sale of recreational boats.
In 2010, boats.com, YachtWorld and Boat Trader joined forces as the three leading marine websites to form Boats Group (then operated as Dominion Marine Media). In July 2016, Boats Group was acquired by Apax Partners and then by Permira Funds in February 2021. Boats Group's brands - Boat Trader, YachtWorld, boats.com, iNautia, Cosas De Barcos, Botentekoop, Annonces du Bateau, Boats and Outboards, and Boatshop24 - are the world’s leading online boating marketplaces, connecting the largest global audience of boat buyers with top sellers and manufacturers. For nearly three decades, Boats Group has helped its industry partners sell more boats faster and provided unmatched support with a comprehensive suite of online business solutions, including proprietary web-based contract management tools, and premier digital marketing strategies and services. Owned by the Permira Funds, Boats Group is based in Miami, Florida, United States with co-headquarters in Fareham, England, and additional offices in Padova, Italy and Barcelona, Spain.
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